Hair scrunchies: the latest trend declared to be Naked Reunion (1993)"back" despite having never reallyleft.
Or perhaps they just never left for me, a person who is devoted to the single blue scrunchie I purchased for $1 at a doomed American Apparel store. It doesn't leave a crease!
Anyway, Women's Wear Dailythinks you'll be seeing a lot more of the puffy hair ties in the coming months. This isn't really surprising: the scrunchie is already sold at stores like Urban Outfitters, Lululemon, and Free People, and has graced the heads of '80s revivalists for years.
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Like most fashion resurgences, though, the scrunchie's "return" seems to be accompanied by a slight rebrand. The Danish accessories label Comfort Objects, for example, is now selling vintage silk Hermès scarves transformed into scrunchies. They are called "hair clouds."
Hair clouds.
Now, it is my personal opinion that scrunchies do not look like clouds. They look like curled up caterpillars or large coiled telephone cords made of cotton. But if you need a way to carry the scrunchie into 2018 and onto your ballerina bun, the term "hair clouds" might be for you.
Remember cloud eggs? Those were a trend. Maybe hair clouds can be, too.
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