【En la intimidad】

A few minutes later than announced -- should've been 3 a.m. ET Friday but En la intimidadit was actually at 3:10 am. ET -- Apple has opened up pre-orders for the iPhone XS, the iPhone XS Max and Apple Watch Seres 4 on its website.

If you've followed Wednesday's announcements, there's nothing new here: The iPhone XS starts at $999, while the iPhone XS Max starts at $1,099. Check out our pricing breakdown for a detailed look at the pricing at Apple and at various carriers.

SEE ALSO: The very best UK deals on iPhone XS and XS Max pre-orders

The Apple Watch Series 4 costs $399 sans LTE, and $499 with LTE.

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All three devices will start shipping Sept. 21.

Note that in past years, new colors went out of stock faster than others; expect the gold iPhone XS and iPhone XS Max to disappear quickly.

Original image has been replaced. Credit: Mashable

The third iPhone announced on Wednesday, the "affordable" iPhone XR, is coming a bit later; pre-orders start on Oct. 19, and shipments will commence on Oct. 26.

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Featured Video For You

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Hands-on with the iPhone XS Max, iPhone XR, and Apple Watch Series 4

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