Apple's latest commercial is Watch Raw Talent Onlineadvertising the Earth.
In a rare topical turn for the company, the ad makes a lofty appeal for environmentalism at a moment when such efforts face historic threats from Donald Trump's administration.
SEE ALSO: Apple will soon block autoplay videos and data tracking in Safari"Like it or not, for the moment, the Earth is where we make our stand," the late astronomer Carl Sagan says in the ad's voiceover. "It underscores the responsibility to deal more cleanly with one another and to preserve and cherish the only home we've ever known."
Climate change is never explicitly mentioned. Nor are any of the many other problems the planet's facing. But the gist is clear, and the broad language actually packs a bigger punch.
The ad debuted during Game 3 of the NBA Finals on Wednesday night.
Apple is not exactly the most modest company, and it has a long tradition of grandiose commercials with an air of self-importance that borders on self-parody.
That tone works much better when applied to climate change's colossal existential threat to life on Earth than, say, the Apple Pencil.
Apple can also put its money where its mouth is. It's positioned acting on climate change as a core value of the company. It already powers nearly all its data centers, offices and retail stores worldwide with renewable energy sources, and is working to clean up its vast supply chain in developing nations such as China. Cook personally called President Donald Trump to try to persuade him to remain in the Paris Agreement on Climate Change, an entreaty which did not succeed.
The timely cause is a departure from Apple's usual apolitical marketing. While CEO Tim Cook often comments on the topics of the day, Apple mostly sat out the growing trend towards social commentary in advertising until now.
This Tweet is currently unavailable. It might be loading or has been removed.
The ad isn't pure altruism, of course; it's also a continuation of Apple's "Shot on iPhone" campaign that pulls from user footage to show off the device's camera.
E3 2017 Trailer Roundup: Upcoming PC Games
'The Simpsons' extends its record run with two more seasons
Trump's VP running mate Mike Pence condemns lewd comments
![It's [cyber] war: U.S. officially blames Russia for recent hacks](https://helios-i.mashable.com/imagery/articles/06RJ9QzLcbZQSM88KPQa6rd/images-1.fill.size_2000x1362.v1611682069.jpg)
It's [cyber] war: U.S. officially blames Russia for recent hacks
Google's data center raises the stakes in this state's 'water wars'
2018 takes the podium as one of the hottest years on record
Stacey Abrams united liberals and the left on Twitter. For a minute.
Stacey Abrams united liberals and the left on Twitter. For a minute.
Sri Lanka vs. Australia 2025 livestream: Watch 1st ODI for free
Someone parked their car in the living room because of Hurricane Matthew
GPU Pricing Update, Year in Review: Price Trends Charted
'Black girl joy' is at the heart of this new children's picture book
2018 takes the podium as one of the hottest years on record
Why more politicians should livestream their own State of the Union response
Getting Started with Gmail Keyboard Shortcuts
The pinching hand emoji will only be used for small dicks
Drudge and Trump’s disregard for facts has endangered lives amid Hurricane Matthew
Trump's VP running mate Mike Pence condemns lewd comments
SpaceX will try to achieve 2 impressive feats on Monday
Netflix viewership is way down because of the Super Bowl
How to watch Google's Pixel 3 event live onlineWatch as a cruise ship gets battered by Hurricane Michael in new videoSnapchat debuts unscripted and scripted Snap Originals15 gifts for the guy who desperately needs a 'Queer Eye' makeoverHappy puppy eating a popsicle will melt your cold, cold heartIntel launches ninthGoogle launches Pixel 3 and Pixel 3 XL and, yes, there are notchesDonald Trump once warned of a madman obtaining nukes. Now many fear he is that madman.How to learn sign language: 9 apps and resources to teach yourself ASLGoogle drops out of Pentagon’s $10 billion cloud competitionWaymo hits 10 million selfLittle Caesars was caught with a shopping cart full of DiGiornoHow to learn sign language: 9 apps and resources to teach yourself ASLGoogle drops out of Pentagon’s $10 billion cloud competitionIgnore even more phone calls with Google's 'call screen' featureLeonardo DiCaprio pranked his bro, Jonah Hill, in the best wayMailman and big dog share a heartwarming daily routineMillennial women are waiting longer to have sex, reversing Gen X trendChrissy Teigen can now filter out your mean Instagram commentsThe Google Home Hub is a smart speaker with tablet interface Meteor shower this week: Everything you need to know about tau Herculids The fat bear 2022 cams are live and baby, WE GOT BEARS Afghanistan vs Papua New Guinea 2024 livestream: Watch T20 World Cup for free WWDC 2024 Sam Altman spotted as OpenAI partnership rumors heat up The vital telescopes discovering Earth WWDC 2024: Apple Watch users finally get a sick day function Watch NASA video of total lunar eclipse from space Apple Maps: Topographic maps announced at WWDC 2024 Mars' Hope orbiter discovers green aurora stretching thousands of miles Rocket launch marks first key test for NASA moon base NIO, Xpeng, Li Auto to use in United States vs. Ireland 2024 livestream: Watch T20 World Cup for free Alibaba leads cloud service market in China in Q1 · TechNode Apple iOS 18 beta release: How to download the developer version Predators are growing hungrier in the rapidly heating ocean NASA's Mars Curiosity rover spots rocks resembling fingers WWDC 2024: Apple's Cycle Tracking app announces new gestational age feature See NASA's tenacious Ingenuity helicopter soar over Mars NASA orders five more SpaceX missions through 2030 TSMC’s market value surpasses a trillion dollars for the first time · TechNode
1.9287s , 10113.234375 kb
Copyright © 2025 Powered by 【Watch Raw Talent Online】,Co-creation Information Network