YouTube is Watch Aunt's Temptation (2018)already home to some of the biggest celebrities in the world, but now they're flocking over from other parts of the entertainment industry. At their 2017 Brandcast, YouTube announced new original programming in partnership with Ellen Degeneres, Kevin Hart, Demi Lovato, Katy Perry, and more.
"YouTube is not TV. And we never will be," said Susan Wojcicki, the company's C.E.O. "The platform that you all helped create represents something bigger. Together with our creators, you built one of the most dynamic, creative and inspiring communities in history: millions of voices, creating hundreds of millions of videos, all being watched by over a billion people."
SEE ALSO: You can finally cut the cord with Hulu's new $39.99 live TV service"If you know me and follow me you know that I embrace social media at a very high level because it gives me an opportunity to connect with my fan base," said Kevin Hart, who will travel and team up with celebrity friends for intense fitness on What the Fit?. "There is no separation. I get to show how real I am, to be authentic and engaged. Let me tell you what helped me do that: YouTube. It opened my eyes."
According to YouTube data, watch time of TV channels on the platform grew 50 percent in the past year, while the watch time of YouTube content doubled.
Here's a breakdown of the new shows, from a YouTube press release:
Best.Cover.Ever.
Best.Cover.Ever., from Ryan Seacrest Productions and Endemol Shine North America, is a cutting-edge talent competition series hosted by Grammy Award-winner Ludacris where cover artists from across the globe upload their submission videos to YouTube to vie for the ultimate prize: an opportunity to perform a once in a lifetime collaboration with a superstar artist. The series, which hits YouTube later this year, is the ultimate worldwide talent search, taking fans from belting out hits in their bedroom to performing alongside their favorite artist on stage for the whole world to see.
Ellen’s Show Me More Show
Built just for YouTube, Ellen’s Show Me More Showis like nothing she has done before, creating brand new over-the-top segments to give fans exclusive access to her favorite moments and biggest celebrity guests, offering a hysterical dose of backstage magic twice a week.
I Am: Demi Lovato
Grammy nominated and multi platinum Artist. Entrepreneur. Advocate. Worldwide sensation Demi Lovato reveals a year long personal journey of raw reinvention and deep discovery as she dives into the writing and recording of her newest album in her new series, I Am: Demi Lovato, coming exclusively to YouTube this fall. Taking fans along for the ride, Demi travels the world using her voice and star power to influence change in issues important to her.
Kevin Hart: What the Fit?
Comedy superstar and fitness fanatic Kevin Hart will broaden workout horizons in the new series Kevin Hart: What the Fit?-- coming exclusively to YouTube. In this new show Kevin will team up with celebrity friends and YouTube stars as each week they attempt to master a different trending, grueling and sometimes ridiculous workout routine. Whether climbing a mountain together, working out with the Marines, or crashing a local hot yoga class -- we'll see a new side of celebrity guests and unsuspecting fans as they try their best to keep up with the world's funniest and fittest comedian.
Good Mythical Morning
Worldwide YouTube superstars and hosts of YouTube’s most popular daily show, Rhett & Link, will go to new heights in a long-form expansion of Good Mythical Morning, giving fans even more of what they crave: larger-than-life stunts, star-studded celebrity guests, in depth segments, zanier challenges, field correspondents and over the top laughs. Coming exclusively to YouTube later this year.
The Super Slow Show
Why speed things up when you can slow them down? The Super Slow Show takes everything we love about celebrities, music, pranks, comedy sketches and more - and slows them down...way down. Using the latest super speed cameras, YouTube’s The Slow Mo Guys will explore the tiniest phenomenons to the greatest spectacles in a visual fantasia, with one-of-a-kind glimpses into what the world looks like in slow motion, premiering exclusively on YouTube.
The Katy Perry Live Special
It's real. It's raw. It's Katy Perry. Live on YouTube, The Katy Perry Live Specialwill take you inside of her world, revealing the experiences and emotions she poured into her all-new soul baring music on the eve of her highly anticipated album launch. With unique access, global reach and surprise fun packed along the way, Katy will break it all down in this album listen along, and if you stick around long enough, there might just be fireworks.
"A billion people around the world come to YouTube every month because they love the diversity of content," Wojcicki said. "They love the intimacy and authenticity of the voices on our platform. They love the fresh and honest perspectives they’re able to hear, the important conversations they can to be a part of, and the glimpses of everyday life that they can relate to."
Topics Ellen DeGeneres YouTube
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