Is there such a thing as too much video?Watch Playboy Playmates Unwrapped (2001) Let's hope not, for the sake of pretty much every news media and social media outlet going.
Twitter, for one, is on board. In an interview with Fairfax Media, Twitter's new Australian managing director Suzy Nicoletti said she believed live video would be key to turning the tide on the platform's stuttering growth.
SEE ALSO: Twitter's new abuse policy won't get rid of all my trolls, but it'll finally do somethingNicoletti took on the role only recently, replacing former MD Karen Stocks, who left the company in October as part of an exodus that included Twitter's India head Rishi Jaitly. Twitter's chief operating officer Adam Bain also left in early November.
The former head of online sales at Twitter Australia, Nicoletti told the publication live streaming video would be an audience and revenue focus for the company. Twitter aims to reach profitability in 2017, recently announcing its intention to lay off about 350 employees as part of cost cutting measures.
Twitter already has streaming deals in place with professional sports leagues such as the NFL, and most recently, it streamed the Melbourne Cup horse race in Australia as part of its first live stream partnership outside the U.S.
"At this point we're in a lot of discussions with different vendors across sport, media, news and entertainment," Nicoletti said. "From an advertising perspective, we're hoping to monetise those deals and we're also looking to work with our global partners to help monetise some of the global live streams that will be available in the Australian market."
So far, so good. But as Facebook has proven, the metrics of measuring online video audience can be contentious, and advertisers will want to know what they're paying for.
Twitter's NFL livestreams were mostly well received. In September, NBC reported the average audience on Twitter for the Texans-Patriots game was 327,000. The company has been approached for its Melbourne Cup viewership numbers.
Nicoletti's live video focus squares with the apparent view of Twitter CEO Jack Dorsey, who has called the service "the people's news network."
It's not all sport, however. Twitter livestreamed a presidential debate with Bloomberg Media in September. Twitter Australia has even dabbled in food video content, although it's unclear whether this is an ongoing strategy.
It will have plenty of rivals looking to monetise and win audiences for live video. There's YouTube and Facebook Live to name just two, the latter of which nabbed the crown for hosting the first online leadership debate in Australia between Prime Minister Malcolm Turnbull and opposition leader Bill Shorten in June.
And while Twitter may be all video now, not all video is created equal. In late October, the company announced it would be shutting down its six-second video platform Vine, which had been largely abandoned by both Twitter and its users.
Topics Social Media
NYT Strands hints, answers for May 2
Can Facebook's News tab fix the problems News Feed created?
J.K. Rowling and the '50 Shades of Grey' author both completely own Piers Morgan
The Popeyes chicken sandwich is coming back and it's bringing lots of Chick
One of Android's Easter Eggs is a Flappy Bird
Apple's iPhone SE 2 will come in March, analyst claims
Hero mom sends her son a care package full of garbage
Bill Maher doesn't understand how Milo Yiannopoulos works
Apple iPhone 17 Pro leaks highlight major new design change
Trump follows up bizarre press conference with even weirder email
Apple iPhone 17 Pro leaks highlight major new design change
14 times footballers were unintentionally hilarious on Twitter
Police are mad about a 'Grand Theft Auto' mod and all the internet can do is LOL
17 totally acceptable last minute pop culture Halloween costumes
'The Last of Us' Season 2, episode 3's opening credits has a heartbreaking change
'Silicon Valley' reaches the beginning of the end in Season 6: Review
Google has a 'new' way to create calendar events
'Luigi's Mansion 3' is a maddening delight: Review
Today's Hurdle hints and answers for April 17, 2025
New 'Tiny Trumps' meme has flooded the internet big time
There’s No Dying in Baseball by Jason NovakAna Mendieta, Emotional Artist by Emily LaBargeThe Joys of ‘Breaking and Entering’Redux: There’s No Trouble in Sleeping by The Paris ReviewThe ArtistRedux: Revelry by The Paris ReviewA Bathroom of One’s Own by Larissa PhamA Tortoise Stakeout with Patricia Lockwood by Richard CookeDeborah Eisenberg’s Life in Comics by Liana FinckLove Is Claustrophobic: An Interview with Mark Mayer by Carmen Maria MachadoTo Believe or Not to Believe: That Is Not the Question by Peter BebergalThe Genius of Terry Southern by David L. UlinPoetry Rx: Your Absence Has Gone through Me by Claire SchwartzRedux: There’s No Trouble in Sleeping by The Paris ReviewDressing for Others: Lawrence of Arabia’s Sartorial Statements by Isabella HammadIsaac Bashevis Singer from Beyond the Grave by Matt LevinThe Beauty of Invisibility by Jennifer WilsonThe ArtistWhiting Awards 2019: Nafissa ThompsonRedux: Eerie Fictions of the Afternoon by The Paris Review Creative Photoshoppers make damaged lawn seem interesting Airbnb offers to renovate a room in Castle from 'Game of Thrones' RED's holographic Hydrogen phone gets a little more real Grindr conversation comes with an excellent Lady Gaga Extreme heat brings temperatures over 90 degrees to the Arctic Circle Tom Hardy as Al Capone has to be seen to be believed: Photo Microsoft Edge is finally catching up to Google Chrome and Firefox Celebrate Father's Day with these perfect parenting 'tips' from Donald Trump How a California wildfire caused an honest Dads around the Internet are trying to stack as many Cheerios as they can on their babies Apple won't be funding GOP convention due to Trump, report says Sleep at a gas station for $50/night How Lonelygirl15 taught us to doubt everything on the internet Federal judge blocks release of plans for 3D Kylie Jenner still doesn't know cornrows are a bad idea New iPhone dummy models fondled on video Massive study finds nearly no increase to diversity in popular films A 'Queer Eye' book is coming to gift you joy before the holidays Take a mental swim with these live marine life cams Nicole Kidman reportedly playing Gretchen Carlson in Fox News harassment film
2.3214s , 8224.890625 kb
Copyright © 2025 Powered by 【Watch Playboy Playmates Unwrapped (2001)】,Co-creation Information Network