The Uncut Archivesdignity and grace of Wimbledon is upon us. And that means: a new Snapchat game?!
Now in the Snapchat app, your Bitmoji can play tennis against Serena Williams. Or, at least, the cute lil' animated version of her.
SEE ALSO: Why Snapchat may soon let you play games in its appA new, virtual tennis game is being made available through Snapchat Lenses. "It's so fun because how often do you get to play against me," Williams told an interviewer at Wimbledon, laughing.
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Of course, Serena Williams' #1 Fan (and husband) Alexis Ohanian is all over it.
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According to Digiday reporter Kerry Flynn, the game is technically a "partnership," not an ad. That means that it's not some weird sponsored content for Wimbledon, where Wimbledon paid Snapchat to make this happen — or where Serena Williams got paid to share her likeness. Apparently, she just really loves Bitmoji.
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The Serena Williams game lens is further proof of how Snapchat is differentiating itself from Instagram and Facebook through their more advanced AR offerings. The game is already popular enough to at least bring some Snapchat abandoners back to the app.
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You can find the Serena lens by pressing down on your screen until lenses populate on either side of the camera button. Swipe through until you see that neon green tennis ball with an S. Game, set, match!
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